CCK was developed by the leadership that launched Speaking of Women's Health, a nationally renowned program that educates women to make informed decisions about health, well-being and personal safety for themselves and their families. Designed with similar principles, CCK focuses on helping young children improve their lives through healthy living.
Web site content is reviewed by the CCK Professional Advisory Committee, which is comprised of leading health experts and educators. Educational content is created by University of Cincinnati School of Education.
CCK's content is reviewed regularly to determine appropriate updates of competitive games and educational features.